We are able to ship to the UK, Europe and worldwide.

Privacy Policy

Thank you for choosing to use Seals+Direct Ltd for your rubber and sealing needs.

This privacy policy details the ways in which your personal data is used by us, who it is shared with and the requirements on us as a data controller. Whether you’ve supplied personal data through our website, over the phone, via email or came to our warehouse you’re covered by this policy.

We regularly review and update this policy where it is necessary to do so.

 We are Seals+Direct Ltd (company number: 04989100), when we say “we”, “our” or “us” in this policy we are referring to the company rather than an individual.

We are the data controller, which means we are responsible for deciding how and why your personal information is used. We are also responsible for making sure it is kept safe, secure and handled legally.

Seals+Direct Ltd
Unit 6 Milton Business Centre
Wick Drive
New Milton
BH25 6RH
Tel - 01425 617722
Email – sales@sealsplusdirect.co.uk

Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 2018; and the General Data Protection Regulation from 25th May 2018.

We collect this data in our own right as Seals+Direct Ltd or on behalf of our suppliers/customers as part of a contract.

Personal data refers to any information about an individual which can be used to identify that person. It does not include data where the identity has been removed (anonymised).

Seals+Direct Ltd may collect, use, store and transfer personal data about which includes:

-        Identity data (first name, last name, title, details of your employer and place of work)
-        Contact data (billing address, delivery address, email address and telephone/fax  numbers)
-        Financial data (bank account and payments details)
-        Transaction data (details about payments to or from us, and other details of product purchase history)
-        Technical data (Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, as well as other technology on the devices you use to access this website)

o   Your IP address is a string of numbers unique to your network that is recorded by our web server when you request any page or component on the website. This information is used to monitor your usage of the website.

o   This technical data recorded by the website allows us to recognise you and your preferred settings; this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers ‘help’ facility.

-        Usage data (information about how you use our website, products and services)
-        Marketing and Communications data (your preferences in receiving  marketing from us and our third party partners and your communication preferences)

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Seals+Direct Ltd use different methods for collecting data from and about you, including through:

Direct Interactions

Your data may be collected by corresponding with us by post, phone, emails filling in forms, or via our website.

When using our website we may gain access to your personal data when you:

-        Place an order for one of our products or services;
-        Make an enquiry via our website (including sample/catalogue requests);
-        Create an account on our website;

Automated technologies or interactions

When interacting with our website, we may automatically collect technical data about your equipment, browsing actions or patterns. This data is collected via cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.

Indirect acquisitions

Through the purchase of other data controllers and their assets, we may acquire your data as part of the transaction.

Your data will be covered by this policy and kept in accordance with it. Your rights will remain unchanged.

Under certain circumstances, you have rights under data protection laws in relation to personal data. There are exemptions to each. These rights are as follows:

-        Request access to your personal data
-        Request correction of your personal data
-        Request erasure of your personal data
-        Object to processing of your personal data
-        Request restriction to the processing of your personal data
-        Request transfer of your personal data
-        Right to withdraw consent 

Further details on these rights and their exemptions can be found on the ICO’s website.

If you wish to exercise any of the rights set out above, please contact us:

-        There will be no fee (unless your request is deemed unfounded, repetitive or excessive) alternatively we may refuse your request in these circumstances.
-        We may need further details from you in order to fulfil any requests as part of our Information Security procedures.
-        We will endeavour to respond within one month – if we are unable to do this, we will notify you our justification and give you an updated timeframe.

We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are;

-        Contract – This is where we process your information to fulfil a contractual arrangement we have made with you.
-        Consent – This is where we have asked you to provide explicit permission to process your data for a particular purpose.
-        Legitimate Interests - This is where we rely on our interests as a basis for processing. Generally this is to provide you with the best products and services in the most secure and appropriate way, but not where our interests are overridden by your interests.
-        Legal Obligation – This is where we have a statutory or other legal obligation to process the information, such as for the investigation of crime or to meet responsible lending criteria.
-        Vital interests – This is where the processing of personal information is necessary to protect someone’s life.

We use this data in our own right as Seals+Direct Ltd or on behalf of our suppliers/customers as part of a contract.

We have set out below a brief description of all the ways we plan to use your personal data, and which legal basis we rely on to do so. We have also identified our legitimate interests where appropriate.

Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal data where more than one basis has been used.

To complete the precursors to a contract with you (Legitimate Interests / Contract)

-        When you give us an enquiry either by the website, via email or over the phone we will need to process your data to complete the interaction and build the foundations of a contract between us.
-        If we believe that an order via our website has failed in any way to complete and that you may not be aware – we will contact you to ensure this is the case either via email or phone – this ensures a complete purchasing experience with us.

To record you as a customer or supplier (Legitimate Interests / Contract)

-        In order for us to act appropriately as a customer or supplier to you we will need to record details about you or your company to create an accurate profile of our relationship with you.
-        If you have requested a quote, samples, a catalogue or made a purchase, we will need to create you a customer account to hold your name, address and contact details in order for us to fulfil our contract with you.

To Process and deliver your orders (Legal obligation / Contract / Legitimate Interests)

-        When placing an order with us through any means we need to process your data to fulfil the contract we have with you.
-        We will use your data to take payment, manage and fees and charges, create invoices, and pass your delivery information onto our delivery partners in order to fulfil the contract.
-        We may perform financial background checks on you in the case you apply for credit with and process your data when seeking to recover any debts due.

To keep in touch with you (Legal Obligation / Legitimate Interests)

-        We are required to inform you of updates to our privacy policy when/if they are changed
-        You may be contacted after a transaction with us to leave a review or take a survey in order for us to actively improve our service and provide our customers with a better experience.
-        When you register for an account and shop with us we will keep you up to date with news of products and services including offers, promotions and sale information – You have the right to unsubscribe from receiving marketing correspondence at any time. To opt-out of receiving such information you can:

o   Tick the relevant box situated in the form on which we collect your information;
o   Indicate you do not receive such communication when you give information to us via phone or email:
o   clicking the unsubscribe button contained in any such communication received; 
o   Email us at sales@sealsplusdirect.co.uk or call us on 01425 617722 providing us with your name and contact details. 

-        In order to maintain our business to business relationships and develop we will contact previous customers who we believe to have an on-going requirement for our products.

To inform you about products and services that may interest you (Legitimate Interest)

-        We use technologies such as cookies to get relevant marketing messages across to you and other customers. We share aggregated and anonymised information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
-        We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not unsubscribed from receiving that marketing.

To ensure the website and services we offer work properly (Legitimate Interest)

-        We use data analytics to ensure our website is working effectively and that it is kept updated and relevant in order to develop our business and provide a better experience.
-        We use cookies and other similar technologies to keep track of your preferences when using our site
-        We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms
-        To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

To be used by a third party for agreed purposes (Contract / Legitimate Interests)

-        In order to fulfil our contract with customers, your data will be transferred to our delivery partners – In cases where tracking is offered and managed by our delivery partners your email address and phone number will also be transferred to facilitate efficient deliveries – this is in line with our Legitimate Interest to provide our customers with good customer service.
-        We will not share your personal details with any companies outside our group of companies for marketing purposes – unless in the case these companies are providing marketing facilitation on behalf of us in line with our Legitimate Interests

No third party marketing agency will be given permission to use your personal data for any purpose other than marketing on our behalf, in line with our contract with them. If you suspect they are breaching this, please contact us immediately.

To fulfil our legal obligations (Legal obligation)

-        We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
-        We will share data with regulatory and other official bodies if they make formal requests.
-        We will maintain records to meet regulatory and tax requirements.
-        We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products. 

To prevent and detect crime and other incidents (Legal obligation / Legitimate Interests)

-        We Use CCTV on our site to maintain a record of those who enter premised owned by us. This is for the safety of employees and customers and to deter criminal activity – footage is deleted after 30 days unless required to be kept during an on-going investigation.
-        We maintain records of health and safety incidents that occur on our premises.
-        We may use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering if requested to by legal authorities.

Your information may be shared with selected third parties, for the purposes set out in our lawful basis for processing. The purposes involving third parties may include:

-        The use of selected third parties for carrying out specific activities, including the monitoring of how customers use our website.
-        The use of a third party for marketing facilitation in line with our Legitimate Interests
-        In the event we choose to sell, transfer, or merge parts of our business or assets, it will be shared with third parties. Alternatively, we may seek to acquire others businesses assets or merge with them. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

As the internet is not an entirely safe method of transmitting data, anything you submit may be vulnerable to unauthorised access by third parties. Submitting personal data via the internet it done at your own risk, we will take the appropriate technical measures to ensure that your personal data is stored securely.

We accept no liability for the disclosure of data due to errors in transmission or the fraudulent, negligent or any otherwise illegal acts of third parties (hacking). Any transmission of personal data on or through the use of our website is at your own risk. 

If you are seeking to set up a credit account with us, we will perform a credit check on you using a third party Credit Agency. We do this to make credit decisions about you and to prevent money laundering and fraud. Our searches may be recorded on the files of the credit reference agency.

If further to undertaking a credit check you receive a low credit score, we reserve the right not to supply you with a credit account. You will be notified of this.

If you provide false or inaccurate information and we suspect fraud, we will record this.

If you want to see your credit file, please contact us and we will provide you with contact details for the Credit Agency used.

In order to prevent Automated Processing affecting you as an individual, we also carry out references with two companies you deal with on a regular basis to provide feedback on your credit history with them.

Please note – Credit Accounts are open only to companies with adequate trading history and credit references.

If you live inside the EEA and have any correspondence with us whereby we are required to store your personal data, your data will be, by default, transferred to the UK. This is in order to fulfil the contract we have with yourselves, to comply with legal obligations or further our legitimate interests where they do not breach your rights.

Cookie policy

When interacting with our website, we may automatically collect technical data about your equipment, browsing actions or patterns. This data is collected via cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies.

What are cookies?

A “cookie” is a type of tracking software. Cookies are a small, unique, text file that is sent to your web browser from a server, these files request permission to be saved onto your computer’s hard drive (HDD/SSD). . Once you agree, the cookie helps analyse web traffic. Cookies allow web applications to respond to you as an individual.  The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

What do we use cookies for?

Cookies are important for continuous development on our website, they allow us to better the user experience and tailor the site to suit the needs of our customers. We use them for:

-        To allow you to securely sign in to your account, so that you can use features such as order information, making payments and updating your details.
-        To store the content of your online basket whilst you browse the site and to complete an order.
-        To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased.

We use this information to help make the website more user friendly, develop our website design and to continuously improve the quality of the service we provide.
-        Provide relevant products and services to you when you come to the website and ensure that relevant marketing material is provided to you.
-        Detect and prevent fraud and other crimes.

What cookies do we use?


Strictly necessary cookies are essential for the functioning of the website and cannot be disabled. These cookies do not collect any personal information and are only used to enable the basic features of the website, such as page navigation and access to secure areas. Without these cookies, the website may not function properly, and we may not be able to provide certain services or features. By using our website, you consent to the use of strictly necessary cookies.


Analytics cookies are used to collect data on how users interact with a website. This information is then used to improve the website's performance and user experience. These cookies track user behaviour, such as pages visited, links clicked, and time spent on the website.

We use Microsoft Clarity to help us understand how users navigate around our website by visually representing their clicks, taps and scrolling behaviors. Microsoft Clarity collects non-identifiable data.  Learn more  about Microsoft Clarity, sharing information of the cookies Clarity sets, cookie consent, how to opt-out, and data collection.


Advertising cookies are used to track user behavior and preferences in order to display relevant advertisements on our website and other websites. These cookies collect information about the websites a user visits and the pages they view, as well as the type of device and browser being used. They are used to personalize the advertising experience for users and improve the effectiveness of our online advertising campaigns.


To enhance user experience on our website by remembering user preferences, login details, and other settings. They help websites recognize users and personalize their experience, making it easier to navigate the site.


Security cookies are used to authenticate users and prevent fraudulent use of login credentials. These cookies are essential for protecting the security and integrity of the website and its users. They are used to identify and block potential security threats, as well as to prevent unauthorized access to user accounts. By using our website, you consent to the use of security cookies for the purpose of protecting your account and ensuring the security of the website.

Overall, cookies and the various services we use help us provide you with a better website; they enable us to monitor which advertisements are most effective, as well as how you interact with our site, highlighting potential issues with our website. A cookie does not give us access to your computer nor any information about you, other than that which you choose to share with us.

You can choose to accept or decline cookies and can modify your browser settings to prevent cookies should you wish to. This may, however, prevent you from taking full advantage of our website.

Last updated 24th January 2024